Lifestyle Medicine: A Revolution or a Revelation?

Focus on the Library Customer: Revelation, Revolution, or Redundancy?

LIBRARIANS EXPERIENCE SOME UNEASE with marketing’s focus on the customer in spite of the centrality of a user focus in defining the profession. By examining different organizational objectives for libraries, the choices librarians make about customer focus and orientation toward marketing become clearer. Ideas from the relatively new field of social marketing reveal the social cause/message hea...

Precision Medicine: A New Revolution in Healthcare System

Every human being is different based on genetics, lifestyle, and environmental factors. Novel medical technologies have become more precise owing to molecular information, including genomics, transcriptomics, proteomics, metabolomics, etc. The “omics” technologies have opened up new horizons for healthcare systems, enabling them to prevent and/or diagnose diseases more precisel...

Academic Medicine – revolution, evolution or extinction?

The role that academic medicine has to play in a medical career has been a hotly debated topic over the last two decades. A number of initiatives have been proposed to increase the number of clinical academics, the quality of research undertaken and to preserve research in a NHS driven by service provision. These initiatives have generated discussion, solved some issues, but left a number of on...

f/sla from learner perspectives: a social activity or a cognitive process

in the past couple of decades sociocultural theory of sla and its implications in efl contexts have attracted attentions of research circles worldwide and aroused some controversies. firth and wagner (1997) have questioned the principles of the cognitive view which gives importance to mental constructs in favor of sociocultural view which highlights social and contextual constructs. but if soci...

[Patient-oriented medicine: a therapeutic revolution].